About
The10am clothing brand, founded by CEO Lutho Munguza, is a stylish and comfortable lifestyle brand designed for everyday wear. Lutho established the brand with a unique purpose: to help pay off his tuition. What makes the10am particularly distinctive is that 100% of the funds generated from the brand go directly towards covering his educational expenses. In the near future, Lutho envisions the brand's core mission to extend its support to students facing challenges with tuition fees. The brand's name, the10am, holds a personal significance, as it references Lutho's birth time, 10:05, and his affinity for the number 10, which has been his lucky number throughout his sporting life.